OCSA | DIY Volunteer Recruitment Campaign

Client: Ontario Community Support Association

Goal: 

Support the development of marketing materials and a Done-For-You training program supporting volunteer recruitment during COVID-19.

Process: 

  • Work with key stakeholders to develop some core marketing materials

  • Create a Done-For-You style marketing campaign that could be customized by users to meet their specific volunteer recruitment needs

  • Offer guidance and creative direction to the web development team

Work Completed:

  • Branded Pitch Deck / Powerpoint Presentation

  • Done-For-You/Do-It-Yourself Marketing Campaign

  • Campaign Materials and Instructions

  • Social Media Strategy & Content

Outcome:

This 2-year program helped to increase the impact and delivery of community support services during the pandemic.