Township of Langley | Branding & Campaign

Client: Township of Langley BC

Goal: 

The goal of this project was to help the Township of Langley develop an innovative campaign to launch their curbside composting program to residents of the city. 

Process: 

  • Facilitate strategy sessions and identify project goals

  • Create a communications plan and campaign strategy

  • Create a name and identity for the project

  • Design all marketing pieces including stickers, mailers, vehicle wraps, bus shelter ads etc

  • Develop web content including copy and educational videos 

  • Manage a team of designers and copywriters 

Work Completed:

  • Brand Strategy & Naming

  • Logo & Identity Design

  • Communications Planning

  • Campaign Development

  • Printed & Digital Promotional Pieces

  • Social Media Strategy & Content

  • Photography & Video Production

Outcome:

Our award-winning campaign was a cheeky twist on traditional waste management communications approach. We moved away from a standard boring list of what can be composted, and instead we poked fun at the ridiculous things that can not be. The result was a successful roll-out that earned our client an award for their innovative approach in their industry.

“Heather is a great person to work with. She brought some great ideas to our campaign and assembled a great team of professionals to work with. Her creations pushed us outside the box and the end products were well worth it.” 

~ Harb Chohan