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Township of Langley | Branding & Campaign

Project Overview:

The Township of Langley, BC, needed an innovative campaign to launch their curbside composting program to residents. The goal of this project was to create a compelling and engaging strategy that would capture attention and encourage community participation.

Process:

We developed a creative and comprehensive campaign through a series of collaborative steps:

  • Strategy Sessions: Facilitated workshops with key stakeholders to define project goals and messaging.

  • Communications and Campaign Planning: Developed a detailed communications plan and campaign strategy to effectively reach and engage residents.

  • Brand Creation: Created a unique name and visual identity for the composting program, ensuring it stood out and aligned with the Township's broader initiatives.

  • Marketing Design: Designed a variety of marketing materials, including stickers, mailers, vehicle wraps, and bus shelter ads, to generate buzz around the program.

  • Web and Video Content: Developed engaging web content and educational videos to inform residents about the program.

  • Team Management: Led a team of designers and copywriters to deliver cohesive and creative materials.

Deliverables:

  • Brand strategy, naming, and visual identity

  • Communications planning and campaign development

  • Printed and digital promotional materials (stickers, mailers, vehicle wraps, bus shelter ads, etc.)

  • Social media strategy and content creation

  • Photography and video production for educational materials

Outcome:

The campaign took a cheeky and humorous approach, breaking away from the typical waste management communication style. Instead of focusing on a standard list of compostable items, we highlighted absurd things that couldn’t be composted, creating a playful yet informative campaign. This approach led to a successful program rollout and earned the Township an industry award for innovation.

“Heather is a great person to work with. She brought some great ideas to our campaign and assembled a great team of professionals to work with. Her creations pushed us outside the box and the end products were well worth it.” 

~ Harb Chohan 

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