Goal:

The goal of this project was to develop a holistic and integrated branding and communications strategy for this new initiative giving current and emerging leaders in community health care the opportunity to develop their leadership capacity in this fully-funded government initiative.

Process:

Work with key stakeholders to identify the project vision and key messages
Assist with developing the overall communications plan and strategy
Create a name, logo, and visual identity for the project
Design the project website and online resource library
Create communications material and templates for the client to use
Support with ongoing strategy and implementation over the 2-year project

Work Completed:

Brand Strategy & Naming
Logo & Identity Design
Website Design
Printed & Digital Promotional Pieces
Social Media Strategy & Content
Video Production

Outcome:

Since its successful launch in 2018, this program has equipped hundreds of leaders with the skills and confidence they need to lead through an exciting time of transformation in the healthcare sector.

“Heather is easily my favourite collaborator of all time. She’s an artist — present, keen-eyed, well-equipped, confident. Working with her feels exciting and creative.”
~Sandra Kahale, OnWord Consulting